Unlike most of her peers in the industry, Winky has an unconventional background in accounting & finance, which has given her a keen business sense as well as eye for functional fashion.  After attaining an MBA at INSEAD, she saw a cool opportunity to help innovate the watch industry by creating chic and unique yet affordable watches, so she gave up her Wall Street job to pursue her dream of building up her own business.

 

In her small apartment in New York City, she started designing one collection - the Slap Watch - with 10 colors, and 1000 pieces only. The slap watch encompasses her design mission to be "fun, functional, and affordable" and all the designs stem from the same ideals!

 

"My design inspiration comes mainly from everyday, happy and simple pleasures like fresh fruits, sweet desserts and cooling cocktails as you can see from my collections! It’s great because it really brings out the essence of joy, color and freshness into my products."

 

- Winky Wu

CEO/Founder & Designer